2008 Woodie Awards
American Apparel Speaks Out on Immigration Reform
Jake Madrigal
Issue date: 5/14/08 Section: News
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American Apparel states on its Web site www.americanapparel.net that as early as 2003 the company felt strongly about the issue of immigration in California, and that it is now taking bold new measures.
It is now stirring up controversy with its newest ad campaign "Legalize LA."
While visiting the local American Apparel store in Pasadena one might find a group of protesters who highly disagree with the American Apparel campaign.
This group has been picketing with signs that read "Legalize LA: Deport Immigrants" in protest of the immigration reform that American Apparel is
fighting for.
The group, whose members chose to remain anonymous, said "this is America, this is the land of opportunity, and these illegal immigrants are ruining [it] and taking jobs from legal American citizens who deserve them."
There are also a group of videos on www.youtube.com that were made by anti-immigration activists who argue against the "Legalize LA," ads stating that they are illegally posting "Legalize LA" signs and poster-boards all over the city.
American Apparels ads state their ideas for reform: "It is time to give a voice to the voiceless, businesses are afraid to speak to the media about immigration, frightened of reprisals by government agencies. But we cannot just sit in the shadows and watch our government and politicians exploit and misrepresent this matter to advance their own careers."
American Apparel has also released its first line of clothing to help support the reform.
The production of plain red, white and blue shirts with large letters reading "Legalize LA" are now being sold at stores in the Los Angeles area.
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